Last updated: 2 March 2026
1. Who we are
Business name: Formattive
Website: https://www.formattive.com/
Contact email: info@formattive.com
Formattive (“we”, “our”, “us”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our website.
2. What personal data we collect
We may collect and process the following data:
a) Contact forms
When you submit a form on our website (via WPForms), we collect:
- Your name
- Your email address
- Any information you include in the message
This data is used only to respond to your enquiry and is not used for marketing unless you explicitly request it.
b) Website analytics
We use Google Analytics 4 (GA4) to collect anonymised information about how visitors use our website, such as:
- Pages visited
- Time spent on pages
- Device and browser type (aggregated)
- Approximate location (city-level)
This data helps us improve our website and services.
c) Cookies and similar technologies
We use cookies to ensure the website functions correctly and to understand how it is used. Full details are provided in the Cookies Policy below.
3. Legal basis for processing
Under UK GDPR, we rely on the following lawful bases:
- Consent – for analytics and non-essential cookies
- Legitimate interests – to respond to enquiries and improve our website
- Legal obligation – where required by law
4. How we store and protect your data
- Form submissions are stored securely within WordPress and email systems
- We use standard security measures to prevent unauthorised access
- Website backups are handled securely via our hosting and backup tools
We retain personal data only for as long as necessary to fulfil its purpose or meet legal requirements.
5. Who we share data with
We may share limited data with trusted third parties who help operate the website:
- IONOS – website hosting and email services
- Google – analytics services via Google Analytics 4
These providers process data under their own privacy policies and GDPR-compliant agreements.
We never sell or rent your personal data.
6. International data transfers
Some data (such as analytics data) may be processed outside the UK. Where this happens, appropriate safeguards are in place, including standard contractual clauses.
7. Your data protection rights
You have the right to:
- Access your personal data
- Request correction or deletion
- Withdraw consent at any time
- Object to processing
- Lodge a complaint with the ICO
To exercise your rights, email info@formattive.com.
8. How to manage cookies
You can manage or withdraw cookie consent at any time via the CookieYes cookie banner or your browser settings.
9. Changes to this policy
We may update this Privacy Policy occasionally. The latest version will always be available on this page.
Cookies Policy
Last updated: 2 March 2026
This Cookies Policy explains what cookies are, how we use them, and how you can control them.
1. What are cookies?
Cookies are small text files stored on your device when you visit a website. They help websites function properly and provide insights into how users interact with the site.
2. How we use cookies
We use cookies to:
- Ensure the website works correctly
- Remember user preferences
- Analyse website traffic and performance
Non-essential cookies are only set after you give consent via the CookieYes banner.
3. Cookies we use
Necessary cookies
| Cookie | Purpose | Duration | Source |
|---|---|---|---|
| cookieyes-consent | Stores user cookie consent preferences | 1 year | CookieYes |
| wpforms_* | Security and form functionality | Session | WPForms |
Analytics cookies (Google Analytics 4)
| Cookie | Purpose | Duration | Source |
|---|---|---|---|
| _ga | Distinguishes unique users | 2 years | Google Analytics |
| ga* | Stores session and campaign data | 2 years | Google Analytics |
| _gid | Tracks user behaviour (aggregated) | 24 hours | Google Analytics |
These cookies are set only after consent.
Functional cookies
| Cookie | Purpose | Duration | Source |
|---|---|---|---|
| uaf_client | Loads custom fonts correctly | Persistent | Use Any Font |
Cookies not set by plugins
The following active plugins do not set front-end cookies for visitors:
- UpdraftPlus – Backup/Restore
- Yoast SEO
- Yoast Duplicate Post
- Site Kit by Google (acts as a connector; cookies come from GA)
4. Managing cookies
You can:
- Change your cookie preferences at any time via the CookieYes banner
- Disable cookies in your browser settings
- Delete cookies already stored on your device
Please note that disabling essential cookies may affect website functionality.
5. Further information
For more information about cookies, visit:
https://www.aboutcookies.org